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Where is your FOCUS? The POWER of Saying NO

Where is your FOCUS? The POWER of Saying NO

Back in 1998, I met with a very successful entrepreneur who was pretty close to making a deal with Amazon. This was in the middle of the first dot com bubble. He told me they spent a week meeting every day with the Amazon team. (I don’t know if he met with Jeff...
I Looked Down The Cliff…

I Looked Down The Cliff…

I looked down the cliff… not sure how high it was. Maybe 15 meters… maybe 20… how would I know? I never jumped off a cliff. All I know is the 12-year-old kid my daughter befriended a couple of days ago already jumped. He is waiting for me to follow....
Should You Publish Content for Engagement?

Should You Publish Content for Engagement?

Maybe…. Sometimes. Depending on the context and the tactical framework. More importantly, you should ALSO publish content to: 1 – Repel bad prospects 2 – Attract good prospects and create attention, trust, and tension. — (1) Most people ignore...
I’m Just Not That Into You

I’m Just Not That Into You

…is what every prospect is thinking when they come across your sales copy. What should your response be? Hmmm… this is a great product? Hmmm… I have a lot of experience? Hmmm… Did I add some really cool bonuses? ❌ NO….NO…..and… let me think…...