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I looked down the cliff… not sure how high it was. Maybe 15 meters… maybe 20… how would I know? I never jumped off a cliff.

All I know is the 12-year-old kid my daughter befriended a couple of days ago already jumped.

He is waiting for me to follow.

He is floating in the water, making chicken sounds… because I am taking too long to jump.

We are on a small greek island away from the tourist crowds.

Away from Santorini, Mykonos, Paros, Naxos, Crete… (all the mainstream and commercial spots) not sure how we ended up here but we love it.

We’ve been traveling for 8 weeks and we are in the middle of the European summer.

We left Florence a couple of weeks ago, and when we got here my daughter had a bit of a “crisis”.

“I need friends,” she said.

So one night she walked into a small crowd of kids and said:

“Hi, do you speak English?”

Immediately she became the center of attention. A bunch of kids showing off their English skills and making her feel welcome.

From that day, a bunch of kids would always follow us around most of the time.

That was month 3 of our 18-month around-the-world trip.

It was an intense 18 months.

It was also during those 18 months that we hit out first 100K month from our digital business.

$100,148.52 to be more accurate.

Then, a few months later (also during our trip) we broke a new record:

$129,354.98

We weren’t hitting 6 figures EVERY month. But hitting those numbers helped us break some mindset blocks.

Like Russell Brunson says: give yourself permission to be successful. If I had to put it in my own words, I would say:

“Stop believing that you are not meant to do extraordinary things.”

You don’t have to be a Guru (I’m not)

You don’t have to be extroverted (I’m not)

You don’t have to be a native English speaker (I’m not)

You don’t have to be a copywriter expert (I’m not)

When someone asks me: “if you had to do it all over again, what would you do?”

My answer is something like this:

1 – Decide WHO you want to help. Decide WHAT you will help them with.

2 – Get GOOD at creating content.

3 – Build your workflow; trust it and commit to it.

If you do your job right, your audience will be asking you to sell to them.

If you do your job right, they will miss you if you were gone.

Marketing is easier than most people think. What makes it so confusing is the abundance of tools and tactics.

But at the very center of it, there’s someone (a member of your audience) who wants to get a job done.

Are you going to show up and help them?